Out of Home Tool Belt for Lowe's Home Improvement
Why: The goal was to begin the conversation with Lowe's about the power and success of out of home advertising.
How: Using a local company, Upcylce Life, we designed and commissioned a tool belt to be made from an old billboard. The belt was filled with "functioning" tools that explained why Out Of Home advertising is the right solution for Lowe's media strategy. Ranging form a tape measure that measured ROI to a hammer that would nail creative, there were no loose bolts in this plan.
Who: In collaboration with Amy Ukpabi
